2014 – 2015:
Bestseller, Vero Moda E-commerce // Campaign Coordinator, Noisy may:
Designing a brand new webshop for Vero Moda’s subbrand Noisy may through template development, creative processes and project management. Three months after we went live with the webshop (1st of April 2014). My job was now to develop and coordinate weekly campaigns for the webshop ensuring that trends and graphics are always up to date and that we meet the demands regarding our stock and revenue on the shop. I also designed concepts for activities, promotions and brand awareness campaigns for the webshop to strengthen the awareness and ID of Noisy may, meeting the demand of budgets and stock targets. Weekly tracking of frontpage and newsletter performance using Google Analytics.
2009 – 2013:
Universal Fashion Network // Project Coordinator & Web Designer
Project Coordinator: (2011 – 2013)
Webdesigner for 120 Danish and Swedish retailers in the fashion business (see below).
Key Account management and planning of the clients’ online PR (Facebook, SMS campaigns, newsletters etc.).
Strategic advisor for CEO regarding new products, business strategies and improvements.
Daily Manager for the Mailservice Department of 7 freelancers who develop a monthly newsletters for our clients: establishment of the departement and development of production processes and procedures, responsible for recruiting and HR in the department.
Financially responsible for the webdepartment’s budget.
Web Designer: (2009 – 2013):
Designing and launching websites for 120 Danish and Swedish retailers in the fashion business in cooperation with foreign programmers. Coordinating and optimizing the flow of software development production processes.
Graphic projects (frontend design), usability, layout & composition.
Customer support, training the clients in using our CMS system.
byStroom // Bag Designer:
Designing and developing the 2009 AW collection of computerbags and changing bags (women/fashion).
Trend research, 2D + 3D sketching, sample instructions, sample comments
PR and marketing projects (fair stand decoration, advertisements, business cards etc.)
barund | CPH (2008) // Shoe Designer:
Designing the 2009 AW collection of shoes (women/high-fashion).
Trend research, mood boards, 2D + 3D sketching, sample instructions
2007 – 2008:
Grown Up Group // Bags & Accessories Designer:
Solely responsible designer for designing and developing the 2009 collection of childrens’ schoolbags for the key account LEGO BAGS.
Trend research, 2D + 3D sketching, print development (screen-, transfer- and computerprint), sourcing of materials in Asia, construction development.
Controller in Chinese factories: sample development- and inspection based on tight budgets, insight in many different production techniques by visiting subcontractors
BTX Footwear // Shoe Design intern:
Making shoe designs for the brand “BlendShe” (2D + 3D sketching)
Diploma in Management // VIA University College
Content: Organization, The personal leadership, Management and employees.
The education provides methods and tools that will enhance the leader’s management and leadership skills, improve communication and team relations and place the project in a larger strategic and organizational context.
The course is aimed for leaders or upcoming leaders in the private and public sectors.
Specialization: Distance leadership
Design Technologist – Shoes, Bags and Leathergoods // TEKO Center Danmark
Material knowhow (leather, textile, foam, plastic and metal)
Trend research, mood board, development of shoes and accessories
from hand sketches to finished computer presentations
Developing the components and trims that enters into shoes, bags and leather belts
Work drawings and documentation
Translating 3D forms into 2D patterns (3D vacuum modelling on last)
Prototype development: boots, court shoes, sandals, stilettoes, clogs, sneakers etc.
Developing sales- and marketing material
Final exam project: a sustainable shoe collection for the portuguese design company
FLY LONDON (grade: A)
Vejen Gymnasium, Linguistic language line
English language (level A)
German language (level A)
French language (level C)
Online Marketing // Bigum & co
- – Facebook & Social Media
- – E-mail marketing
- – SEO
- – Content marketing
- – Google Analytics & Google Adwords
- – Conversion optimization
E-mail marketing // Bestseller
- – Workshop with Christina Klitsgaard
- – Workshop with Kundekarma.dk
Project Management // TL Nordjylland